PROFILE
Photographer, digital imaging artist, and brand director with practice spanning fashion editorial, post-production, luxury brand strategy, and undergraduate education. Built a commercial career between New York and Singapore working with Emmanuel Lubezki, Michael Avedon, Harper's Bazaar, CR Fashion Book, and Vogue Runway, working at a global level across both still and moving image. Alongside that practice, taught for six years at NTU ADM as a part-time lecturer. Subsequently led brand strategy and product development, working with LVMH Métiers d'Art supply chain partners, before founding an independent Singapore-born brand.
TEACHING CAREER
Part Time Lecturer
School of Art, Design and Media, Nanyang Technological University, Singapore (Jan 2018 — May 2024)
Developed and delivered curriculum across six years of undergraduate teaching, translating real industry experience into learning for students in photography, digital imaging, and fashion media.
- 38 classes across four modules over six years, mean student feedback score of 98.85/100
- Modules taught: DN1013 Concepts of Digital Imaging, DN1004 Foundation 4D, DP2001 Digital Photography, DP3001 Transformative Identities in Fashion Media
PRESENTATIONS AND WORKSHOPS
Creative Arts Program Seminar: Turning the Corner
Ministry of Education, Gifted Education Department, Singapore (2021)
- Invited by the Gifted Education Department to design and deliver a three-day photography workshop for 35 secondary school and junior college participants
- Student evaluation score: 18.91/20
Artist Industry Talk - Fashion in Photo Media: Shifting Perspectives
School of Art, Design and Media, Nanyang Technological University, Singapore (2020)
- Co-organised with Professor Oh Soon-Hwa and the Photography Department, and convened four creative professionals from the fashion industry
- Managed event promotion, achieved 115 registered participants
- The Fashion Photography module was subsequently launched
Artist Industry Talk - Today Everything Exists to End in a Photograph
School of Art, Design and Media, Nanyang Technological University, Singapore (2020)
- Invited by Senior Lecturer Ang Song Nian to share creative practice alongside ADM alumni Jovian Lim and Woong Soak Teng
Artist Industry Talk - Art Elective Programme Day
School of Art, Design and Media, Nanyang Technological University, Singapore (2019)
- Invited to present creative practice to Secondary 3 students from various local schools
Artist Industry Talk - Digital Imaging in Art and Commerce
Nanyang Girls High School, Singapore (2019)
- Invited by Ms. Sarah Choo Jing to conduct a behind-the-scenes session on digital imaging processes for Art Elective Secondary 2–4 students
NTU-Ajou University Workshop
School of Art, Design and Media, Nanyang Technological University, Singapore (2018)
- Invited by Professor Oh Soon-Hwa to lead an intensive one-day moving image workshop for students from the Department of Digital Media, Ajou University, Korea
Kwek Leng Joo Award Program Workshop
School of Art, Design and Media, Nanyang Technological University, Singapore (2017)
- Invited by Professor Oh Soon-Hwa to conduct an intensive three-day retouching and digital imaging workshop for photography majors
Artist Industry Talk - Creative Practice in New York
School of Visual Arts, MPS Fashion Photography, New York (2016)
- Invited by Beatriz Diaz, Academic Director of Academia de Artes Visuales (Mexico), to share creative practice and industry experience in New York
Mentor - MPS Fashion Photography
School of Visual Arts, MPS Fashion Photography, New York (2015)
- Selected as the only 2014 graduate to mentor a student in the class of 2015, mentee achieved the best student award
PROFESSIONAL EXPERIENCE
Co-Founder and Brand Director
The Lucky Manor Pte. Ltd., Singapore (Oct 2025 — Present)
Co-Founder and Brand Director of an independent Singapore-born brand, from concept and product development through to brand identity and market presence.
Brand Director
AUPEN, Singapore (Mar 2023 — Oct 2025)
Led brand positioning, product development, and creative direction from early stage to international visibility
- Originated and led go-to-market strategy across product launches, brand storytelling, PR placements, and communications.
- Directed campaign strategy and visual identity across social, ecommerce, product, and packaging with hands-on creative execution.
- Directed end-to-end product lifecycle from concept through to post-sale experience, working closely with LVMH Métiers d'Art supply chain partners on material sourcing and leather development across manufacturers including Tanneries Roux and Heng Long.
- Collaborated in the design and development of hardware and jewellery components with Jade Groupe and GBJM Technologies.
- Established and maintained quality control standards across production, inspecting pieces, flagging defects, and ensuring adherence at every stage.
- Oversaw Shopify ecommerce operations and coordinated trunk shows and retail activations.
- Managed global PR strategy and communications.
Freelance Photographer and Digital Imaging Artist
New York and Singapore (Jun 2014 — Mar 2023)
Based between New York and Singapore, working with leading photographers, publications, and creative agencies on digital imaging and post-production.
- Clients include Emmanuel Lubezki, Michael Avedon, Sebastian Faena, Harper's Bazaar, Vogue Runway, CR Fashion Book, and New York Magazine.
- Commissioned by Emmanuel Lubezki for digital imaging on stills from his Vanity Fair Oscars editorial shoot
- Retouched the New York Magazine cover photographed by Michael Avedon, winning Cover of the Year at the Society of Publication Designers Awards, 2019.
- Supervised a team of 15 international retouchers at SELF-MADE, New York, 2016
EDUCATION
M.A. MPS Fashion Photography
School of Visual Arts, New York (2013 - 2014)
BFA (Hons), Photography
Nanyang Technological University, Singapore (2009 - 2013)
Diploma with Merit, Film, Sound and Video
Ngee Ann Polytechnic, Singapore (2003 – 2006)
SKILLS
Photography and Digital Imaging
Digital photography, art direction, lighting and composition, fashion and portrait photography, digital manipulation, masking and selection, skin retouching, colour management, file processing, compositing, fine art print and colour calibration
Moving Image
Video editing, colour management, compositing, animating effects and layers, masking and selection
Brand and Creative
Brand strategy, creative direction, visual identity, go-to-market strategy, product development, cross-functional collaboration, ecommerce
Software
Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Microsoft Office
Teaching and Facilitation
Curriculum development, workshop facilitation, fostering a positive learning environment, emotional intelligence, cultivating student skills and interests
SELECTED ACHIEVEMENTS AND PUBLICATIONS
Our America: A Photographic History, Ken Burns
New York, (2022)
Collaboration with Michael Avedon on a portrait of Congressman John Robert Lewis featured in the Academy Award nominee's photographic publication.
Cover of the Year - Society of Publication Designers Awards
New York, (2019)
Digital imaging on the New York Magazine cover photographed by Michael Avedon.
The Critical Eye: Fifteen Pictures to Understand Photography, Lyle Rexer
New York, (2019)
Selected by critic and curator Lyle Rexer for inclusion alongside work reviewed by Sally Mann and Stephen Shore.
Harper's Bazaar Singapore Art Prize Finalist
Singapore, (2017)
Self-portrait work selected as a finalist.
Dear Dave #18
New York, (2014)
Featured alongside Jessica Craig-Martin and William Burroughs in the publication that won the 2018 Lucie Award Photography Magazine of the Year.
CR Fashion Book #5
New York, (2014)
Invited by founder and Editor-in-Chief Carine Roitfeld to photograph a ten-page self-portrait editorial fashion story.
EXHIBITIONS
Scotts Square × Harper's BAZAAR Art Prize Finalist, Singapore, 2017
SVA Chelsea Gallery × Fashion Films, New York, 2016
New York Fashion Film Festival, New York, 2015
Milk Gallery × Fashion Photography Exhibition, New York, 2015
Foley Gallery × Dear Dave 2015, New York, 2015
The Armory Show × Dear Dave 2015, New York, 2015
13th Pingyao International Photography Festival, Shanxi Province, China, 2013
The Substation × HANDSOME IVSG: A Tribute to Robert Mapplethorpe, Singapore, 2012